a pile of marketing collateral on a table

You Can’t Beat These 5 Tried-and-True Types of Digital Marketing Collateral

September 17, 2021

Traditionally, “marketing collateral” has referred to brochures and flyers. But now that things have gone decidedly digital, there are quite a few different options in the world of marketing collateral. So what is digital marketing collateral (DMC)? DMC is basically digital content that promotes your brand.  Pretty vague, huh? Pretty much any digital form of…

the golden curtain of marketing

Digital Marketing’s 5 Golden Rules (AKA the “Big 5”)

September 11, 2021

“Take the long view.” “It’s all about the customer.” “You can’t over-market.” “Speed of execution is as important as quality of execution.”  Blah, blah, blah. Marketing advice like the above is endless—and often contradictory. That’s because it’s easy to make excuses for ineffective marketing campaigns or to blame the business’ marketing team for poor results.Maybe…

tiles with marketing terms

What is Return-on-Ad Spending and Why Does My Business Depend on It?

September 5, 2021

Return-on-Ad Spend is the ratio of advertising spend to new products or services both online and offline. The RTAS is a ratio between 1 and 100, i.e. if you were spending 1% of sales on advertising, then your RTAS would be 100. For eCommerce websites, the measure is a ratio of advertising spend to sales,…

phone recording of concert for Facebook

6 Ways to Use Facebook to Grow Your Business

August 31, 2021

The world’s second-largest online network, Facebook, is only getting bigger. According to statistics from Facebook, there are more than 2.7 billion monthly active users across the globe. With such a large amount of users, it would be foolish not to leverage this network to help your business grow. This article will deliver 5 tips to…

man with hammer preparing to smash marketing barriers

Smash Marketing’s Biggest Barriers With These 3 Digital Hammers

August 25, 2021

Suffice it to say that the world of business is a crazy place. Failed products, unlikely value propositions, and endless data down to the minutiae of how a customer in Iowa spends his time at 7:43 in the morning. In a crowded arena like this one, new ventures may have a difficult time rising to…

viking attempting bad marketing strategies

Marketing Mythology: Debunking 4 Awful Ad Strategies

August 19, 2021

We talk a lot about strong marketing strategies for driven ad teams and businesses that want to grab customer attention—and keep it. But once in a while, it’s good to delve into the negative stuff too. In this case, that would be bad marketing and advertising strategies. Mistakes are natural, and they’re incredibly effective at…

men learning marketing terms

Marketing Terms You’ll Want to Memorize: Part Two

August 13, 2021

Welcome to part two of Raek’s marketing encyclopedia, your go-to guide for a marketer’s essential concepts. If you missed part one, click here to cover all the most basic content before reading below. Or maybe you’re already a marketing-savvy sales rep who just needs a quick refresher – regardless, here is where you’ll find the…

Discussing marketing strategy

Marketing Terms You’ll Want to Memorize: Part One

August 6, 2021

Marketing represents a vast body of knowledge, and those in the biz today have way more to learn than, say, a Mediterranean merchant from 1,000 years ago. But before you yearn for the good old days of swords and sailboats, remember that knowledge is power, and in the age of the internet, that is truer…

man holding A B testing puzzle pieces together

8 Tactics for A/B Testing – Which Marketing Style Actually Works?

August 1, 2021

A/B testing may sound intimidating to some marketers, but the truth is that it’s not actually that complex. That said, you should come at it with a clear strategy in mind, and defined goals certainly never hurt anyone either. The whole thing is fairly reminiscent of science, really –  you should kick things off with…

kid taking her first consumer's journey in a hot air balloon

The Consumer’s Journey: How to Market at Each Unique Step

July 27, 2021

Here’s an easy question: What’s the most important part of the entire conversion process? The customer! Yep, not a trick question. The customer rests at the center of the entire marketing world, and without them, well, there’s no revenue. That’s why empathy is so important in marketing, and one of the best ways to achieve…