coin money returned on ad spending

Easy, Flat-Fact Guide to Return-on-Ad-Spending (ROAS)

May 27, 2021

If you’re into marketing, you’ve got to analyze data and gauge the efficacy of all your marketing efforts, from marketing campaigns right down to individual blog articles. That means you’ll need to get comfy with a bit of math! Even if finance and mathematics aren’t your go-to Friday night fun machines, you’ve got to at…

email app in inbox for marketing

8 Email Apps That Light Up Inboxes Like Christmas

May 22, 2021

Email was kind of like the earliest form of social media. It wasn’t “public” in the same way that Facebook and Twitter would become, but you were digitally communicating with other people—sometimes large groups of them at once—at the click of a mouse. Given how fast the internet moves, it’s honestly pretty remarkable how email…

money underneath marketer's mouse

Rake in New Clients with 3 Compelling Referral Strats

May 17, 2021

In business, referrals really can’t be underestimated. For small businesses in particular, referrals are a major source of leads. Heinz Marketing once reported that 40% of leads were obtained via an official referral program. Wow! It also reported that among businesses with referral programs, 70% at least met their sales goals within a given period—and…

blue eye looking at key performance indicators

Keep an Eye on These 8 Key Performance Indicators

May 11, 2021

Managing a business business blog? You probably know by now what a commitment you signed up for! Google wants fresh content, and it wants it right now. So if you aren’t churning these bad boys out on the regular, you will likely find yourself falling behind the curve. Not good in the days of digital…

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9 SEO Tricks to Grow Your Business

May 6, 2021

Put simply, every business relies on content and SEO to spread its message and grow its profits. That’s why it’s absolutely crucial to understand what SEO is, and how to optimize your website for search engines. These days, it really is nothing short of imperative to improve your SEO strategy in order to help your…

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4 Customer Target Types for Straight-Shooting Marketers

May 1, 2021

We talk a lot about marketing to segments of customers, but there’s not just a single way of defining or segmenting your audience. As you build your ad campaigns, think about the following categories of segmentation and which might best serve your business. #1 Geographical Segmentation (The Basic One) Geographic segmentation is the simplest, most…

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3 Ways to Find New Clients Without Spending a Fortune

April 26, 2021

Business owners know that if they want to generate more clients, they need to find ways to promote their services and find new customers. The best way to do that is to generate new leads, but is that something a local business owner can do? This may sound like a challenging task, but maybe it’s…

woman drilling wall with electric drill

Stop Selling the Drill (Sell the Hole Instead)

April 21, 2021

Often, people buy things in order to solve a problem. This doesn’t have to be a “problem” in the traditional sense – it could be buying plastic doubloons to decorate your pirate room at the office. Not having enough doubloons can (technically) be seen as a problem. This kind of thing isn’t purchased because it’s…

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Divide-and-Conquer Marketing: Behavioral Segmentation in 4 Steps

April 16, 2021

Not all customers are created equal. Behavioral segmentation is the marketing process that takes this into account, allowing your business to hone its advertising efforts and target discrete categories of consumer based on how the act. This is an important step toward the success of virtually any business, and the modern accessibility of data makes…

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Good Slogans Are the Elite Strike Force of Advertising

April 11, 2021

In advertising, things can get complicated. You can, for example, devote an entire blog to marketing’s many nooks & crannies, and fully exploring them would take a very long time. Yet one of the most profound truths in all of advertising can be summed up in one extremely simple aphorism: Keep it simple, stupid! Succinct…